What is search engine optimization
The clearer the information is presented, the better. Structure your text so that everyone can scan it immediately. This starts with the H headings. Each text should only have a single H1 heading at the very beginning. Further into the text, each subheading should be an H2, H3 or H4 (If you really want to use H5, then just do it). Please note that the sequences are correct. After an H2 there is correctly an H3 and not an H4 or H5. The headings must always appear correctly one after the other without skipping a number ubheading (definition) H2 subheading (tasks) H3-additional subheading (audit) H3-additional subheading (OnPage & OffPage) H2 subheading (summary) Make sure that each subheading is meaningful - many people first scan a text and then decide whether they want to read it or not.Your goal must be that the text is read by most visitors. You should include Barbados Email List your main keyword in the H1 and you can include other secondary keywords in the following subheadings, but this is not a must. It's better to have meaningful subheadings that make you curious about more than pointlessly spammed subheadings that interest no one. There are various options to make a text more scannable: Paragraphs: So simple and yet so important – a large desert of text puts almost everyone off. Paragraphs break up texts tremendously, so there should be a paragraph every 4-6 lines Bold markings: Bolding important terms also helps to make the text more readable. Many readers use this as a reference point to skim through a text in advance.
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Make sure not to highlight entire paragraphs, but only important statements and terms. Be sure to use additional elements such as images, tables, graphics, videos, podcasts, quotes, boxes and much more. The more these elements are integrated into the text, the better, but of course don't overdo it. If every 300-400 words contain a picture, a table, a graphic, etc. occurs, that can be enough to loosen things up. Images and graphics are particularly important because you can generate even more traffic for your main keyword via Google image search. Make sure that the images all have a title with the keyword and a slightly modified ALT tag (also with the keyword). Make sure to emphasize the key messages .
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