Therefore the brand must be organic
How to build a strong brand? Those who choose to build a brand put the presence of a strong brand identity at the center of their strategy . In other words, he decides to deepen the genuine connection between business, company and the people who animate the market. As Chiara Gandolfi says well in the BalenaLab article , brands are in the same place where people are and talk to each other. But they go even further: they behave like them, showing a personality.Making decisions that convey values and feelings, just like people, just like us .. It has to be something that makes sense and naturally represents the core of the company. The brand must match the tone, energy Industry Email List and mission of the company. The brand identity must help to emerge from the void and clearly surpass the competition, leading to a clear choice by the consumer free from doubts and second thoughts. brand-identity-prisma-kapferer-model-Facile-Web-Marketing-nicola-onida-seo-copywriter Source.
https://lh3.googleusercontent.com/5XdzyZ3cEFAxW2_WzNK0p3TCLDGg_Hyfbhew8WlQdIaOcG_wYBj4DGtw4yQ9UpJpnHyi07syB3zL1adnrgSbpbRnu22xfU_YM2lUWeP_GfJwopieg4k83v3x4ouK5fD57J4ZV7M_sjfbDJm8tw06dQ
Digitalpr.store Building a brand identity with the Kapferer prism Jean Noel Kapferer believes that the identity of a brand can be equated to the identity of a person. According to Kapferer, brand identity is made up of 6 elements: physical characteristics – colors, shapes, design elements, etc. relationship – what is the relationship between your brand and consumers? reflex – what is the target that is associated with the brand? personality – what is your brand made of? What is his character?
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