Why time spent on LinkedIn is so important
本帖最后由 noyon12 于 2025-4-19 16:54 编辑Table of contents
What is LinkedIn engagement?
Why is length of stay important?
Which formats ensure a high dwell time?
How to increase dwell time
Your next step: Use time spent on LinkedIn in a targeted manner
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Why time spent on LinkedIn is so important
LinkedIn training in Erlangen
Thomas pixelschmitt ® Schmitt
LinkedIn Certified Marketing Insider / Digital Marketing
Updated on December 31, 2024
Category: LinkedIn
LinkedIn dwell time
LinkedIn isn't just a place for quick likes and fleeting comments. What really matters is how long someone stays on your post—the so-called dwell time. This determines how often your post is seen and who sees it. But what exactly does that mean, and how can you benefit from it?
What is LinkedIn engagement?
Dwell time measures how much time someone spends on your post before scrolling further. It's about:
Reading: Do readers stay long enough to really absorb the content?
Interaction: Do they click “Show more”, comment or share your post?
Come back: Will you come back later?
The longer someone stays on your post, the denmark email list better LinkedIn ranks it. Longer stay time means more reach—your post will be shown more often in the feed.
Why is length of stay important?
Likes and comments are good, but dwell time shows how relevant your content really is.
When readers stay tuned, it signals to the algorithm: “This is exciting!” And that has direct benefits:
Greater reach: Your post will be shown to more users.
Greater visibility: Your topics and expertise remain in people's minds.
Better interaction: You reach people who are genuinely interested.
Which formats ensure a high dwell time?
Not every post holds attention equally well. Here are formats that have been proven to retain users longer:
1. Carousel posts
Carousels, ie PDFs in slides, are real long-lasting hits. Users click through the pages and thus stay with your post longer.
Tip: Make each page visually appealing and concise in content. Each slide should provide a reason to click through.
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