4 reasons to hire a Sponsored Links agency

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PPC (Pay-per-click), also called sponsored links, is a digital marketing practice, which allows the advertiser to pay to appear prominently on the main search engine pages, when the keyword they are interested in is typed. Each search term is offered through a type of auction, in which interested advertisers are chosen by the algorithm and the "winners" are displayed on the results page. The most coveted words are also more expensive, and the advertiser only makes payment when someone clicks on their link.

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When implemented well, PPC campaigns can bring effective WhatsApp Number List results in the short term. Unlike traditional forms of advertising, PPC can reach individual visitors, who have already expressed interest in your product or service by typing what they are looking for in search engines.

Furthermore, the use of sponsored links allows your website to rank on search platforms, even if not organically.

Read also:  Do ​​you know how many searches are made on Google about your business?

Now you wonder if it is possible to implement PPC internally, together with your marketing team. Yes, your company can create your Adwords account and draw up a strategy internally. However, is it worth it? We have separated 4 advantages of hiring an agency to manage your sponsored links campaign:

1) Creating an account on Google Adwords, Bing Ads or Yahoo Search is simple , however, knowing how to use these tools and how to extract results from them is the real challenge. A poorly executed PPC plan can lead your company to lose a lot of money, becoming a kind of leaky bucket in your marketing strategy.

2) Digital marketing agencies have specialized professionals , who have certifications in the main online marketing tools. You just need to align the objectives and details of the campaign, and the agency will look for the best keywords, optimize bids and average costs per click, and develop strategies on the main search engines to obtain the best results.

3) Another positive point is that you will not need to hire or train your company's employees to carry out this type of work. Not all marketers know how to use digital marketing tools, hiring new people just to develop your PPC campaign may not be worth it.

4) In terms of price, outsourcing the service is also worth it.  Digital marketing agencies have very attractive prices, accessible even for small and medium-sized companies. It will certainly be less expensive than training your marketing team, or even hiring new employees. In addition to the cost of acquisition, training and qualification of the internal team, there are costs of charges, replacement costs (turnover) of internal staff.



The central question is: you will probably need to add PPC planning to your marketing strategy, as it is a good way to improve your ranking on Google and attract, in the short term, an audience that is actually interested in purchasing that product you are offering. However, this strategy must be well developed, by professionals specialized in the subject - Marketing agencies fulfill this role well, and can, through their expertise, help your company to prospect new customers and expand your business.  

You must then consider the points we raised in this article and decide the best path in light of your company's reality.