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All of these situations are ideal for implementing email marketing programs and automation streams around timing or specific patientspecific actions like expiring prescriptions annual exams or overdue followup appointments. Build Trust And Humanize Your Brand More than three in four potential patients research doctors online and look for to doctor's office through other methods like over the phone or inperson.
Medical marketers need to ensure they use every digital tool they have to build trust and put their practice in the best light online. A newsletter can be a great opportunity to share humaninterest Australia B2B Email List stories and useful content with your patients and prospects to start building that trust and stay topofmind when making their healthcare decisions for themselves and their dependents.

Generate Awareness And Interest From New Potential Patients Healthcare emails can be used to promote offers to new patients in a few ways. For example you could reach out to existing patients to refer a friend to receive an exam or consultation.
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