Therefore content that is extremely

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Keyword-stuffed and has little content, or content that has a lot of unnecessary text to increase the number of characters, will not meet Google's evaluation standards. There are three pillars that Google places great importance on as standards for evaluating content: EAT . I will explain each one one by one. Be aware of EAT E (Expertise) = Expertise The media or content is specialized in something / The operating company or content creator is knowledgeable about the theme A (Authoritativeness) = Authoritativeness Is the content coming from a specialized content creator (e.g. government, medical institution, specialized company, professional, etc.

Trustworthiness Is the content reliable? / Is the content creator a trustworthy Phone Number List person/company? Google determines that content that satisfies "EAT" is useful for users, and evaluates it as high-quality content. This is in line with Google's " User First " philosophy. In addition, Google considers copied content or duplicate content that has been copied and pasted from other sites or simply changed the ending from "desu" to "desu" to be of low value. The reason is that if the same content appears multiple times in the search results, it will not be possible to satisfy the user's search needs. You may be tempted to copy and paste because it is difficult to create original content every time, but please avoid copying content as it is likely to be judged as malicious.



Recommended free copy and paste checking tool CopyContentDetector Although Google's evaluation criteria algorithm is updated regularly, the main principle of "user first" remains the same, so please keep this in mind when creating content. Procedures for SEO measures, how to write articles Now that you understand the benefits and success points of content SEO, let's check the steps for content SEO. Keep the above-mentioned SEO points in mind and apply them to your actual article writing. persona design Before you start creating content, determine the target audience for your article. At this time, we recommend designing a "persona" that is a more specific image of the user.