How Do You Apply Economical Business Growth Strategies

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A product or service should if possible solve an existing problem ; the more comprehensively this succeeds the better. Wherever it is advantageous for the customer and you are able to do so without any problems you should adapt your offer and expand it if necessary. But don't lose sight of your core competence and don't create excessive additional effort that you can't handle. Also note that no false expectations are raised in the sales pitch. Be realistic and clearly define what your product or service can and cannot do. Use practical examples! All theory is grey. No matter how technically competent you are and how convincingly you describe your offer in the sales pitch and present it using presentation media.

The theoretical discussion can rarely replace practice. It is not always possible to put something in the customer's hands that he can try out live. The customer does not always recognize the individual benefit Latest Mailing Database right away. Practical examples are therefore often the better format for a sales pitch to convince the conversation partner. In the sales talk present the customer with a concrete application example from an existing customer. The more similar their initial situation and problem the more convincing are the possible solutions using your product or service. Design the description of specific application examples in such a way that they are plausible and comprehensible.



In the application example orientate yourself as precisely as possible to the requirements of the target customer. Otherwise you give unnecessary opportunity for doubts about transferability. In other words do not necessarily present a medium sized company with the application example of a large corporation. Conversely don't try to impress a multinational corporation by describing the use case in a local workshop. Talk to the right people! Many sales talks do not fail because of the offer the price or the timing but simply because of the fact that the wrong contact person was negotiated with.