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Business card only there is no transfer of part of the text to the title. It is logical to assume that the ad should also contain a filter USP and a call to action. However there are significant differences. Firstly if the keyword was contained in the ad in the search then it was highlighted in bold. No one is looking for anything in YAN which means that nothing will stand out and there is no point in duplicating the key query in the title although Yandex has been conducting tests lately and some words in YAN ads have been bolded or even italicized.
Secondly on the sites next to the ad you can use a picture of a sufficiently large size. This picture attracts attention and increases clickability. Thirdly CTR in the Yandex advertising network does not matter much. It can be . or the Whatsapp Mobile Number List only difference for us is the number of clicks. And fourthly ads are shown in different formats depending on the site. Often you can see only the title and image and the text will be shown only on hover. Quick links are also not always present so the load on them is significantly reduced. The first ad rule for YAN is a headline that grabs attention. Here our main task is to attract the attention of a person to distract him from what he is doing. Competitor analysis.
Drive target queries into the search bar and watch competitors ads on the search. To view competitor ads in YAN Install a separate browser. Because there is already a large amount of advertising on the current one. Do not enter mail and social networks. Enter search queries from your list of keys. Go to the sites of the desired subject. Open a thirdparty site for example Yandex Weather and there you will see which ads have already targeted you. In Yandex Direct this happens instantly. Use a special service AdvSpider.
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发表于 2023-4-13 16:17:50
