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Finally, this will facilitate problem solving and identify expectations and obstacles to improving customer satisfaction. It is also a real brand image tool for a company, which is then known for the quality of its customer service. The idea is to listen to buyers, to offer them what they need at the right time so that they have the impression of autonomy in their journey. This is a true self-care solution . Increase sales and revenue A good CRM will help you track leads and sales opportunities, making it easier to convert those leads into customers.
CRM systems can also help companies perform Upsells , which are high value-added up-sells, and Cross-Sells , which are cross-sells. The CRM also makes it possible to analyze the flow of useful information to set up, for example whatsapp mobile number list marketing automation. Streamline business operations Thus, the CRM can automate tasks such as lead generation, contact management, and appointment scheduling. tasks, allowing them to focus on sales and customer service. Optimize decision making Finally, the flexible and dynamic CRM generates real-time reports on sales pipeline activity, customer interactions and marketing campaign performance.

The business manager therefore has figures, aggregated and analyzed data to support his vision. This data is valuable, because it allows the executive to be in direct contact with the field. This is how the best decisions about sales strategy or marketing can be made. My Company needs a CRM, an ERP or Both? In fact, it depends on the size of your structure, but also on its activity. Do you have to manage stocks, take charge of the financial aspect or other back office operations? So an ERP tool is a good option to automate and optimize these actions. If you have a lot of customer interactions and want to focus on relationship management.
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