The campaign period

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Live photos and video ads were ineffective: they had a low CTR and were expensive on a cost-per-click basis. Although Instagram users respond well to rich, lively photos, they are not accustomed to clicking on them in their feed. To avoid low CTR on Instagram, your ad should look clickable. Once again we were convinced that stock photos are evil.

Photo stock ads had the highest CPC and Netherlands Telemarketing Data worst CTR. Case No. : Film Fan Dojo Film Fan Dojo is a small blog that specializes in martial arts film reviews. It was decided to attract traffic to the blog through Instagram: there was already an audience with which to work. To attract traffic, creatives were created calling for registration on the blog. After testing the ads.



We decided to focus on displaying ads in the feed and stories. is weeks. Promotion costs:  per day, for two campaigns. The metric chosen was “landing page views” because it most accurately reflected the number of visits to the blog. Results: Increase in new visitors by . times. Increased podcast downloads by times. Cost per click decreased by % compared to the previous campaign.