There are a few things to

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  Show keyword history to see how searcher interest has changed over time. helps with location-specific keyword research (especially useful if you're doing business overseas). Show how difficult it can be to rank for a keyword so you can change your tactics if needed. Ranktracker's keyword finder( Ranktracker Keyword Finder )  Backlink monitoring Backlinks are simply links from _other_websites that point to _your_website. They are an essential part of any SEO strategy, and the more quality backlinks you have, the more likely your website will rank well in the SERPs. You can monitor your backlink profile by paying attention to what links you're getting, where they're coming from, and what their anchor text is.




The most popular way to do this is to use a free tool like Ahrefs or Macedonia Phone Number List a paid backlink monitoring solution like Ranktracker .   keep in mind when monitoring your backlink profile. First, it's important to keep track of both the quantity and quality of your backlinks. You want to make sure you have enough links to rank well in the SERPs, but you also want links that will benefit your brand. In such cases, the perfect tool is the Ranktracker backlink monitor . It can identify dead backlinks dating back to 2019 and set up custom alerts to help you clean up those that Google may have flagged as spammy links.  Competitor research Understanding the competition is a very important part of any SEO strategy.



This means that in previous years, SEO was more of a dark art . You could see that your site was being overtaken by competitors, but understanding why this was happening was a complex process that often rested on a shaky foundation of guesswork.  Fortunately, there are now many automated tools that can help you track your competitors' organic and paid results. These tools can give you unprecedented insight into what your competitors are doing, what their biggest strengths and weaknesses are.