The swing of Zhihu's commercialization is

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Also reflected in its video business. Zhihu's layout of video business can be traced back to 2017. At that time, Zhihu adopted a video format for Q&A, and launched a video section focusing on 3-5 minute short videos. However, the progress of the video business was relatively slow. Before October this year, the video business had been in the construction stage within Zhihu. According to Tech Planet, there were only two or three operations in the video business at that time, mainly responsible for building basic product functions.


It can be said that October Bulgaria Email List of this year was a turning point for the video business. At that time, Zhihu added an independent entrance for videos on the product  homepage, and the company's resources began to tilt towards the video business. An The obvious move was that Zhihu signed many off-site celebrities and Launch traffic and cash rewards for video content to encourage creators to create video content. In 2021, Zhihu established a video team. At its peak, the product operation team once had more than 0 people, which shows that the emphasis on the video business has further increased. It is understood that Zhihu has released more than ten video activities with different themes in 2021, involving working people, college students, mothers and other groups, with the purpose of creating diversity of content.In addition,  





the Zhihu High-Like Joint Creation Competition uses hundreds of millions of traffic to motivate creators. Although Zhihu has invested a lot, the market position of short video platforms such as Doukuai last year has been almost unshakable. These platforms have also accumulated a lot of content in the knowledge category. It seems that Zhihu's vigorous layout of the video business seems a bit late. Perhaps because the video business did not meet expectations.