Web advertising is one of the ways to attract customers online.

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Web advertising is used as one of the "online customer acquisition methods" for lead acquisition.In order to obtain leads on the web, you must have them enter their information into a registration form through applications such as webinar participation and requests for materials.The role of web advertising is to ``attract customers to sites with application and registration forms''.


Therefore, it is necessary not only to place phone number list advertisements, but also to design content that smoothly draws in the interest of the target and guides them to fill out the input form .However, depending on the type of advertising, there are some that can directly lead to lead acquisition. For example, "lead generation ads" that can be used on Facebook and Instagram are one example.Its appeal is that it can automatically input certain items from the SNS profile into the form, saving users the trouble of inputting information.




In addition, it does not transition from SNS to other pages such as LP , so it has the advantage of being difficult to leave .Two advantages of using web advertising for lead acquisitionThe benefits of using advertising for lead generation are as follows:In particular, web advertisements are displayed immediately and are easy to attract customers, so compared to SEO and SNS, you can expect a quicker lead acquisition effect .Let's take a look at them one by one.