|
Whenever you want to show the reader a significant benefit you can offer them, use a bulleted list. As Dale Carnegie says in his book, How to Win People and Win Them , persuasion is just knowing what people want and showing how you can help them get it. Books on copywriting Dale Carnegie How to treat others Easy Web So, if you can show the reader how your product will help them achieve their desired results (perhaps by developing the Hopes and Dreams area of your customer
research model), then your sales letter has great potential. 1000 Mobile Number List Effective Sales Letter, step : the proposal Last but not least , the proposal ( commercial offer ). You have prepared the reader with an impactful headline and a subtitle that encourages reading. You showed him fears, dreams and benefits, laying the foundations for a relationship of trust with him, in the body of the sales letter. It's time to finally reveal what you're asking the reader to do in your sales letter. Sales Letter parsuasive transparent commercial proposal NeN I'll give

you some good news right away : in reality, the simplest part of the persuasive sales letter is the commercial offer. If you've noticed, you've already gone through all the “selling the dream” phases. All you have to do now is simply say what you ask to realize the customer's needs. Of course, this will be different for each product or service you sell.
|
|
|
|
|
|
|