There is some debate about the frequency. But it's widely accepted

5685mamunur

The ability to reach a large audience cost-effectively and at scale is almost unrivaled. Low CPMs coupled with a unique location and impact make OOH a true enabler. When it comes to advertising planning Whether you're building awareness from scratch for a new brand or product launch. Or for brands that want to retain current customers, Out of Home can carry the burden. OOH also plays an important role in building trust, according to a study by MarketingSherpa. It shows that % of people trust OOH when making purchasing decisions.


Consumers will be more trusting of brands in their commu Cayman Islands Phone Number List nities that have a strong local presence. The physical nature of OOH media gives brands a sense of stability and durability. At the speed of advertising it can be dizzying. Increased ad recall The key advantage of OOH media is that it creates recognition. Advertising is generally fleeting. that your audience needs to see multiple ads before they remember your intended message. That's why it's important to focus on channels that increase your chances of being remembered. This is where OOH tends to stand out from other media.





Reach a unique audience In the past few years Advances have moved OOH away from targeting primarily based on proximity. towards targeting that is more focused on specific groups OOH media exists in the physical world. This means that goal alignment is an important aspect of planning. And while we tend to focus on straightforward demographics like age, ethnicity, and income, OOH media can also be used to reach more specific audiences that might not be reached with other media. For example, Use media for the community your brand is trying to reach. unbelievable internet The availability or lack of technology can make reaching that community digitally more challenging.