In simple terms, keywords and

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This plan will align with the business goals you’ve set and can be a major tool in helping you reach them. An SEO Agency Should Identify Relevant and Authoritative Keywords Even those unfamiliar with SEO may have heard the terms “keywords” or “long-tail keywords” tossed around in conversations or articles.


In simple terms, keywords and long-tail keywords are the Israel Mobile Number List phrases found on your website that match a person’s search query. Without optimizing your content with relevant keywords, Google (let alone searchers) will not be able to find it. This fact alone makes it a key priority for your SEO agency. While defining the term “keyword” is simple, deciding which keywords to focus on in your SEO plan is not as cut and dry. An SEO agency familiar with your industry and business will be able to successfully conduct keyword research to pinpoint phrases that your customers and potential leads will use to find your content. More than that, they will know how to strategically implement those keywords across the pages of your website for the best impact.





An SEO Agency Should Enhance Local Relevance Local relevance measures how well your content matches a search query that includes or intends a location. This refers to searches like “urgent care near me” or “restaurants open now.” A huge chunk of daily searches look for you using locally relevant search results. Recent research done by Russ Jones, the Principal Search Scientist at Moz, found that “% of people search for a local business on their smartphone daily.” The more your business website is locally relevant, the higher you will rank in those search results. Jones’ study additionally found that “% of local searches on mobile lead visitors to a store within one day.”