How your search engine rankings may be affected

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While your company logo is the heart of your brand, all of the various visual elements on your website contribute to your brand image and play a role in brand messaging. To stay on-brand, specify which types of visual imagery to use and which types to avoid. Do you want your website to look modern and minimalist in tone? Instruct your team to stick to black and white stock photography. Prefer images that are colorful and energizing? Specify that you want well-lit, vibrant photos or images that include one or more of the colors in your logo.

colorful lifestyle shots to candid black and white photos, brand images should complement your brand message and resonate with your target audience. Adding visual examples of what to use and what not to use is an easy way to make sure that everyone is on the same page. Tone of Voice Every strong brand has a definitive voice, a particular Brazil Mobile Number List attitude, and a point of view. But it’s up to you to let your team know what that voice is. From your content writers to your social media marketing pros, everyone on the team should know what your brand’s voice should be. Is your brand casual and laid back? Funny or entertaining? Rebellious? Serious? Authoritative and educational? Whatever voice you want to speak to your target audience in, make it known.



Some brands keep this part of their style guide rather brief, while others go into great depth on the matter. (Some brands even include a list of words that writing and marketing teams should never use in digital or written content). Depending on how well you know and trust your content team, you can give them a general overview, or provide super-specific guidelines on how to speak and not speak to your target audience. Give a few examples of your established brand voice. The more insight you give your team into your brand personality, the easier it will be for them to emulate that voice and hit the mark every time.