Start listing the main criteria that would be worth

kebavot208@mcum

But be careful not to go overboard! Some confidential information will not be necessary. Don’t become intrusive, by asking for a personal address if you are marketing software to large companies… Unjustified requests for data will lower the conversion rate, but also the trust that is given to you. List your different triggers Depending on your target and its needs, different triggers are possible.  triggering: from behavioral actions, to filled-in socio-demographic data… It all depends on your strategy.

At Plezi, we’re particularly fond of emails triggered after Phone Number Data downloading content. Or registering for a webinar. Your prospects’ reactions to your Inbound Marketing strategy are good triggers. In order to refine your trigger marketing strategy, don’t hesitate to combine several criteria to create specific messages. For example, you can send an automatic email to prospects over 45 who have just downloaded your latest content… And a slightly different automatic email to prospects under 45 who have performed the same action.




Create your scenarios via a marketing automation tool After defining the strategy, it’s time to implement it. The third step is to create your scenarios, via a marketing automation tool like Plezi! We advise you to add your triggers and induced actions by creating different scenarios. The goal is to map out all the paths your (future) customers could follow, and the content that could be sent to them. At this stage, however, be careful to control the marketing pressure, so as not to harass the contacts.