Google has decided to get in on the user

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All without changing the budget. In a four-month span, three new major players had entered the auction for our keywords, driving our cost per conversion upwards. July-August: contextual display ads conversions (September was the transition period.) October-November: cost per conversion for contextual display Shifting the budget away from search allowed us to blow away our impression numbers, substantially increase clicks and nearly double conversions in a time period that normally experiences traffic drops for this industry. I encourage you to try contextual display out in your own campaigns or with clients, whatever the industry. Feel free to comment with any questions.

About the author Max DesMarais is an SEO & PPC Specialist for Benin WhatsApp Number Vital Design, a web design, digital marketing and PPC management company. He manages clients’ Facebook, Google Ads (formerly known as AdWords), and LinkedIn campaigns in a wide array of industries. He is also a part of the SEO department, allowing him to help clients balance efforts on both organic and paid fronts. Guest Author MEET THE AUTHOR Guest Author WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics. See other posts by Guest Author.

Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users,experience party, too. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, the search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012. In short, Google is giving prospects more ways to avoid our attempts at wooing them with remarketing ads. Why? And how will this affect your remarketing campaigns? Great question. Mute(iny) in the Ranks In the customer-facing world, Google refers to remarketing ads as “reminders.” How quaint. At any rate, the “Greater Control” Google has promised users comes in two flavors.