Make Yourself Indispensable To Potential and Current Employers

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It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage you to take the time to expand your knowledge of digital marketing beyond your expertise with some digital marketing courses and – ultimately – certifications.

Too many professionals in the marketing industry see it only through the lens that they’ve been educated in or the positions they’ve pursued. This does leave gaps that lead to inefficiencies in every business:


Organic search professionals sometimes ignore the value Australia WhatsApp Number List of paid advertising, social media professionals sometimes overlook the value of search engine optimization.
Sometimes public relations professionals overlook the value of backlinks on organic search or the value of conversion rate optimization.
Many marketers aren’t familiar at all with project management and the platforms we use every day to track our initiatives.
Marketers don’t often understand sales strategies and techniques and there are sometimes gaps between the sales and marketing departments. Sales training is great for every marketer to learn!



Artificial intelligence, machine learning, and associated technologies are finding their way into virtually every platform and strategy in the digital marketing space. You don’t need to be a data scientist to deploy these tools… but understanding why and how they work will definitely enhance your marketing career!

Marketing is an ecosystem of overlapping strategies across both traditional and digital media. While you may not be seeking employment for a job that you’ve not been trained or worked in, understanding other strategies and how your work could impact those strategies can be a huge differentiator as you apply for your next position. I’d encourage every marketing professional to take courses, watch informative videos, and pursue third-party certifications.

Rather than spending time on social media or binge-watching Netflix, why not take some personal time out and expand your horizons with some free courses? While I feel well-rounded as a marketer, I continue to take these classes and seek out certifications to make myself more valuable to my clients. You should, too!