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The above numbers of course the question remains. Should a small business choose to start podcasting To find the answer for your own business you need to answer the following additional questions. Contents Podcast Production Do you have something really valuable to share with the audience Can you find a unique lens to cover the topic Will podcasts help you achieve a business or marketing goal Can you commit and be consistent Podcast Production Do you have something really valuable to share with the audience While the answer is likely yes it may take a thorough analysis of your business and expertise to come to a solid conclusion.

That's why it's good to think about the most popular and common questions that the public asks you. Could you produce a podcast covering this topic Here it is good to underline at this Job Function Email List point that the production of podcasts is in no way advertising and commercial spots. They cannot focus on selling because in that case you will surely fail to build a dedicated listener base.



Can you find a unique lens to cover the topic If you want your podcast to stand out and make a difference it's essential to cover your chosen topic in a truly unique way. This will definitely require research in order to find out what the equivalent is in the market and the competition. Will podcasts help you achieve a business or marketing goal Never get involved in starting a big new endeavor without first having a solid plan and established goals to support it. Especially when this effort involves spending time and or money.