The effectiveness of this type of marketing

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It has a good cost-benefit ratio: The effectiveness of this type of marketing lies in properly selecting the target. If you do it right, you'll have a very good return on investment on a relatively small budget. Steps to create a direct marketing strategy . Define your objectives First thing's first. Establish what you want to achieve and whether direct marketing is the right way to achieve it. Define real and measurable objectives and determine what resources you have to achieve them. . Base your strategy on quality information.


The ideal is to have a good database that has USA WhatsApp Number Data complete and updated information about each individual. Define the segment you will target based on your objectives. Remember: Don't send the same message to everyone! . Choose the channels Analyze what are the best ways to reach that target audience you chose. Be careful, avoid making that decision based on your personal beliefs! Better, base it on the data. Define if you are going to use one or more channels to communicate with them.





Add creativity Don't just go with the first idea that comes to mind. Use the information you already have about your audience to identify innovative ways to pique their interest. If you want, you can search for original examples on the internet, like this compilation of creative cases. . Stomach Measure the response rate your campaign had. How many people called? How many entered your site? o How many redeemed coupons? . Make decisions Analyze the information and make decisions that help you perfect your strategy. What to keep in mind when doing direct marketing Ideally, you should use several channels to get your message across. Of course, remember to select the ones most related to your audience, since it is not about saturating people.