Change the Background of Your Image Ads Do you ever need a vacation

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Super-Remarketing (a term I just invented right now, so don’t feel bad if you never heard of it) lets you filter your remarketing cookie pool based on thousands of social media demographic targeting options (age, life events, job titles, etc.) as well as recent purchase history and interests. super remarketing Currently Super-Remarketing is only supported on Twitter and Facebook’s ad platforms, but it’s so insanely powerful that I’m certain that Google will come up with something here in the near future. Remarketing Should Make You Rethink Your Entire PPC Strategy Remarketing is an essential component for paid search, social media and content marketers alike. It just makes everything work better. Never let your prospects walk away or forget about you.


Remarketing will save the day! Larry Kim MEET THE AUTHOR Larry IT Numbers Kim Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform. See other posts by Larry KimWhether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online. You don’t even have your license, but yet these people are still trying to force you to buy a crappy car. Ugh. What Is Ad Fatigue? “Ad fatigue” happens when your audience becomes overly familiar with your ads, gets bored of them, and stops paying attention. Ad fatigue causes your ad campaigns to become less effective over time, hurting your ROI.





There comes a point that marketers need to confess to the fact that they’re exhausting their audience and turning them off rather than delightfully chauffeuring them down the funnel. In fact your funnel has a lot of escape holes if you’re poorly serving the same ad over and over again to the same audience. Don’t sweat it! If you’re paying to play on search, social, or both, here are three insanely easy things you can do to ensure you’re not turning off your audience. Well, your audience does too! We all need a change of scenery from time to time because when we’re exposed to the same visuals over and over again we stop noticing them. Display ads are particularly susceptible to ad fatigue because the same audience tends to see the