Since the first video was released on March 14, Li Bin's Douyin currently has...

Ritu25@

Since the first video was released on March 14, Li Bin's Douyin currently has 689,000 fans, and the videos released are all slices of his own live broadcast. During the live broadcast, Li Bin apologized for his past "fuel car scandal", shared many anecdotes about the big boss, and also commented on NIO's products and the current situation of the car industry. Also in March, Li Shufu, chairman of Geely Holding Group, and Yu Minhong live broadcast together for three hours. Zhu Huarong, Party Secretary and Chairman of Changan Automobile, also strengthened his interaction with users by participating in live product evaluations and sharing his daily work routine.




Wei Jianjun, chairman of Great Wall Motors, also participated in the live broadcast. On April 15, he launched his first live broadcast, measuring the NOA of Great Wall Motors in all scenarios. During the live broadcast, Wei Jianjun drove a vehicle through various complex and changing road conditions in the center of Baoding. Wu Huixiao, vice president of intelligent driving of Great Wall Motors, and Jiang Haipeng, senior director of intelligent driving of Great Wall Motors, also participated in the live Australia Phone Number List broadcast and answered netizens' questions in real time. doubt. Wei Jianjun, who came back from Xiaomi's press conference, seemed to be suddenly opened up about his duties and supervision, and his marketing awareness was awakened. Compared with the previous Weibo marketing, Wei Xiaoli's new force played the leading role.



This year's Douyin marketing trend has more traditional car company bosses falling behind and vying to be the first. An Conghui, President of Geely Holding Group and CEO of Jikrypton Intelligent Technology , once said: "The entire industry will definitely undergo major changes in 2024

The knockout rounds have already begun, and it may be earlier than everyone expected." He warned that this year will be difficult for automobile companies. In other words, there is no room for error. Any mistakes may lead to irreversible results, that is , all losses. In the crisis-ridden market competition, the catfish of Lei Jun and Xiaomi has entered the market. The marketing of car companies in 2024 will be very lively