SEO Audit: which tools to use

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To approach an SEO Audit effectively, the right tools are essential. Here are some of the main ones. (Obviously there are obviously many others, but these are the ones I usually use and am most fond of). Crawling and indexing Screaming Frog A web crawler that simulates Googlebot and scans all the pages of a website in detail.


Thanks to this tool we can analyze: client errors, redirects, metadata, file sizes, duplicate content, HTTP and HTTPS protocols, robots.txt directives and much more. Google Search Console A completely free Google platform that allows Philippines WhatsApp Number Data you to verify that Google is able to crawl the site correctly, to identify indexing problems with indications on how to resolve them, as well as also having data on the impressions generated by the site. Positioning and traffic SEMrush An indispensable tool for mapping the organic positioning of a website; in particular, starting from a domain, you can extrapolate all the keywords with which it is positioned and the related URLs. Google Analytics An indispensable platform for monitoring site traffic, therefore users, sessions, the most viewed pages,






traffic sources, etc. Backlink profile SEMrush This tool is also fundamental for the analysis of the site's backlinks, with a precise mapping of incoming links and the related Domain Authority. Google Search Console Google Search Console is also useful for having a view of a site's backlinks, with a breakdown of the site's pages that have the most incoming links. ahref An almost vertical tool for analyzing a domain's backlinks. Performance and speed GT Metrix One of the most popular tools for measuring website loading performance and providing details on Core Web Vitals, key issues identified and page details. Page Speed ​​​​Insights A free tool provided by Google that allows you to analyze the loading performance of a site, both desktop and mobile. It also provides a list of issues that need to be addressed to increase speed. Analyze your online presence. Write to us for a free consultation