The campaign is more practical and with a shorter

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Thank you very much Melki, we are glad you found it interesting. It is key to know how to define a professional advertising strategy to invest the budget efficiently and effectively. Reply Karen October 8, 2018 at 1:39 Hello Jose Manuel, I love your articles, they help me a lot in my career, I have a question, what is the difference between strategy and advertising campaign? Greetings from a distance Reply Jose Manuel October 16, 2018 at 6:42 p.

m Thank you very much Karen, this doubt is extrapolated to many areas of digital marketing, because the word strategy is used a lot. In this case, when we refer to Advertising Strategy we raise a level, that is, we would establi Saint Vincent and the Grenadines Email List sh what the brand is going to do in terms of advertising in a certain period of time, for example a year. In this sense, for example, I am going to plan at the Ads campaign level , what global budget I am going to allocate, what global objectives I want to achieve, which buyer personas I want to impact, how many campaigns I am going to plan.




.. When we talk about a campaign, these are included within a publicitary estrategy. T duration, days, weeks or 3 months. I hope I have clarified the question. Thank you. A hug. Reply IGLÚ Communication July 8, 2019 at 2:09 p.m. What a good article! All elements are equally important for the strategy to be perfect. Greetings! Reply Jose Manuel July 29, 2019 at 16:51 Thank you very much Ismael, it is key before investing to know how to define a professional advertising strategy!!! All the best.