Private sale: discover the two faces of this essential marketing operation

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We are all a bit of a bargain hunter. The evolution of our digital environment only encourages this trend and the methods for finding the maximum discounts are becoming more popular and multiplying. The quest for promo codes is no longer really a secret to anyone...

Fortunately, there are several ways to keep control over your discount sales: group sales, distribution of discount codes, progressive coupons… and the indelible private sale .

With the virtues of conversion, destocking or even acquisition , private sales are spreading among e-retailers in all sectors and are part of the major trends for promoting your brand and your products. But looking a little closer, private sales have a lesser-known shopify website design dimension than their acquisition advantages. Do you really know all the issues surrounding private sales?

In this article, discover the two faces of private sales , and how this event operation can be suitable for several strategies throughout the year.

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One operation, two objectives

Private sales consist of offering your customers or prospects offers in the form of flash sales or privileged and personalized sales, only available through prior registration . But beyond this simple mechanism, it is the use you make of it that will determine what objective you will serve:

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LOYALTY

An exclusive private sale that will only be intended for a part of your community, which will be hand-picked. Your most loyal customers will truly feel treated like stars.

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ACQUISITION

Cause riots, get people talking about you. Organize an event that will touch all your visitors. But be careful, no mercy: first come, first served!

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Are you starting to see the difference? One thing, however, does not change: their ephemeral side will push your Internet users to react quickly to your offers , with more passion than usual!

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Reward your lucky winners!

If you read us often, I won't be telling you anything new by saying that taking care of your most loyal customers is a key issue in your marketing strategy. They love you and your products, are prescribers of your brand, and are real pillars for your business . Both for their consistency and for their potential impact on your reputation , you will have to pamper them!