Marketing - definition and importance of Marketing

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Marketing is a necessary part of business strategy regardless of what kind of business you are engaged in, but what is it that is important to know about marketing? Very simple: marketing is the link that connects the buyer and the seller, the process by which you present what you do to the customers! This process of presenting your services and/or products to the customer implies the use of certain strategies.



In order to determine a strategy, it is essential that you understand the basics of how the market works. It is important to know how the market works even before you decide to produce or offer a specific product and/or service to the market.


According to the definition of the American Marketing Association (AMA), marketing China Email List is a set of institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, clients, partners and society as a whole.



Defines marketing as "the science and art of researching, creating and achieving value in order to meet the needs of the target market with profit. Marketing identifies unmet needs and wants. It defines, measures and quantifies the size of the identified market and the profit potential. It specifies which business segments can to serve the best and design and promote relevant products and services.


  The starting point in choosing the strategy you will use is the target market. It is important that you know 'to whom' you want to sell, that is, 'who' wants to buy your service and/or product. You need to "understand" your customer in order to determine what your target population "needs". The more precisely you determine the needs of your target population, the better you will adapt services and/or products to your customers. The success of your business venture depends on how well you understand and "respond" to the needs of that population. All this affects the increase in profit, which is the ultimate goal of every business.