How to Plan a Marketing Budget in 6 Simple Steps: 2025 Guide

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Wondering how to plan a marketing budget? Creating a marketing budget for your company may seem daunting, but it doesn’t have to be. A budget for marketing plans helps keep your strategy on track with your company’s overall finances, so you can reach your business goals.

On this page, we’re diving into six easy steps for how to create a marketing budget for 2025 to make your next planning session a breeze!

Here’s a quick overview of everything we’ll cover on this page:

What is a marketing budget?
How to plan a marketing budget for 2025 in 6 steps
Marketing budget allocation
How to calculate a marketing budget
Tracking your marketing budget
Common marketing budget mistakes
How much do different industries spend on their marketing budget?
Free marketing budget template
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Plan Your Marketing Budget
Marketing Budget Calculator
What is a marketing budget?
A marketing budget is an outline of the costs your company will spend to market or promote your brand, products, or services. A budget in marketing covers all the expenses of your marketing strategy for a finite period of time, which could be anywhere from a quarter to a year.

Watch: How to Plan a Marketing Budget

How to plan a marketing budget for 2025 in 6 steps
Now that you know why a marketing budget is essential, it’s time to look at how to prepare a marketing budget and prioritize it. Check out these six critical points you’ll want to establish to set up your marketing budget:

Determine your business’s goals
Establish your sales cycle
Know your outside costs
Understand your market
Get an idea of what strategies you want to use
Research strategy prices
1. Determine your business’s goals
Every guide on how to create a marketing budget will say that you must establish your business’s goals — and it’s true! You need to know what you want to achieve, so you can set a budget that allows you to achieve those goals. You can set goals that focus on:

Earning more sales
Increasing leads
Earning more subscribers
Increasing brand awareness
And more
When you set your business’s goals, make sure they’re specific and smart. You don’t want to set a goal like “increase sales.” It won’t give you a precise target to work towards and achieve.

Instead, set a goal like “Increase sales by 20% by the end of the China Phone Number Data year” This goal is easily measurable and gives your team something precise to achieve. It’ll also give you a concrete reference point when budgeting for marketing because you know how much you want to increase sales by and the timeline for achieving that increase versus just knowing that you want to increase sales.

If you want to know how to prepare a marketing budget properly, start by adding your overall business goals so you can invest in the right marketing methods to help you reach your goals.