What are your fears and desires that

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For example, any engineer will tell you that without a strong foundation a building will fall. Well the same. Without these well-defined points (which I call pillars), our strategy cannot be sustained. To define them we need a research work, for which we can use various sources. For example: interviews. Whether in a formal way or in a more casual conversation, we can obtain information from key people. surveys. We may use email and social media to conduct short surveys to feed our research. documents.
  
Existing reports, studies or briefings made by the company or by someone external. Observation. For example, the conclusions that we can draw from observing Job Function Email Database the competition's social networks or even the offline behavior of our buyer persona. Tools. There are very valuable tools that provide us with data that we can interpret. If you already have a website, Google Analytics is an example. Also the statistics of the different social networks and independent platforms such as .

This ordered and interpreted information is the basis for shaping our four pillars. They are: your buyer persona The buyer persona is a representation or avatar of your ideal customer. It is the center of your strategy. If you do not have this profile well defined, you will already be able to make a thousand efforts that will not go well directed. You must know very well: Your demographic data. General aspects that are a good starting point, but are not enough (age, place of residence, gender, nationality, family status.) Your socio/economic profile. What is your financial condition? What social group do you belong to? Your psychological profile. How is your personality? I can satisfy with my products/services? Your