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We always hear that in order to speak to our target audience we must first know them, but are we really doing it?
In the industry, and in our businesses, there is a lot of pressure and expectation to show ROI in daily reports, and very little desire to impact the consumer. There are many incentives to continue doing things the way they have been done. And there is also a lot of research, frameworks and funnels that guide the decision-making process. We create websites, we advertise them in all media and we hope that consumers 'magically' follow the path of everything we show them.
No, it's not that companies are stupid. The point is that not all of them know or Special Data have at hand all the information with which they can work to deeply understand their consumer : what makes them happy, what they need, how we can help them, how to accompany them in their purchasing decision process.
We call this process of being present at every moment when the consumer needs us: buyer's journey, also known as the consumer's journey. Nowadays, this is of vital importance to build a relationship that generates profitability for our potential and current clients.
In this way, it is time to put ourselves in the consumer's perspective and develop a buyer's journey when proposing any strategy.
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发表于 2023-12-11 16:33:31
