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In fact, your potential customer could find himself in a situation of partial indecision: he is struggling with a problem or a need, but does not know the right business to turn to. This type of user turns to Google looking for advice. It must have happened to you I never know how many times to open the search engine and start writing "how...". If you have a blog you could use it to answer the most frequent questions that your customers ask you or that directly concern you business.

The content you are going to write must be aimed at making your skills known and, only indirectly, selling your products or services. If you want to learn more, also discover the difference between inbound and outbound Country Email List marketing . The ideal length of content A premise is a must: if you are writing an article for your blog or a post to publish on your social media, the number of words to write is decidedly different. There is no real rule, but based on my experience and the opinions of expert SEO consultants, I can give you a general indication.



Words for website copy for a local business with low to medium competition. 600 words for a blog article that deals with topics in a very specific sector but easy to understand for most readers. 1200 words (and even more) for all articles that talk about topics that require a lot of space to be described in their completeness. They may require several paragraphs to introduce the topic, and a list of topics to provide the reader with all the tools to understand and compare the various proposals. The importance of persuasive copywriting I conclude this article with a topic covered several times in this blog: persuasive copywriting.