Target 931 million: Elon Musk wants to quadruple Twitter's user base

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SUSANA GALEANO10 MAYO,
Target 931 million: Elon Musk wants to quadruple Twitter's user base by
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We know very well that Elon Musk has several plans for Twitter , even before acquiring the microblogging social network, the richest businessman in the world had talked about changing some policies and adding tools such as the edit button on the social network, however, Until now we know in depth Elon Musk's ambitious plans to increase his user base until reaching the astronomical figure of 931 million by .


Certainly, many of Elon Musk's goals with Twitter seem incredible. Is it possible that the tycoon can meet these goals? According to the presentation obtained by The New York Times , Musk's Twitter vision is very promising.

Twitter's user base will grow to 931 million by
Musk plans to increase Twitter's user base, which is currently around 229 million daily Dubai Email List active users, to reach 600 million in and reach 931 million in .

To put a little context to the figure that Musk wants to reach, the social network would have to grow its user base at a year-on-year rate of 26% from now on to reach the desired 931 million. A huge figure if we consider that the current year-on-year growth is 15.9%.

Very high income goals
Beyond Twitter's user base, Musk aims to make the social network reach annual revenues of 25 billion euros by . For a clearer picture, the company's revenues last year were 4.7 billion of euros.


One of Musk's strategies to achieve this will be subscriptions: the businessman wants Twitter to stop depending completely on ads to obtain income , and that of the 90% of the business model that they currently represent for the company, they reach only 45% in , which would represent 11.3 billion euros.

By , Musk expects subscriptions to represent more than 9.4 billion euros in revenue, and he expects in-app payments and purchases, such as incentives for content creators, to generate around 1.23 billion euros by that year.

And of course, if Musk manages to increase the number of users and get more brands to participate and pay for access to Twitter, income could increase significantly.

The mysterious product called X
Musk has other plans for Twitter, however the details of these businesses are somewhat unclear. According to the presentation leaked by The New York Times, a product called X will be created, which hopes to reach 104 million subscribers by .

Other changes will have to do with Twitter's staff: it is currently around 7,500 people, and Musk wants to increase it to 9,225 by the end of and then reduce it to 8,332 in , and increase again to 11,072 in .

       

Next up: a “TikTok” interface
One more of Musk's plans seems to focus on the format of the appearance of content on Twitter, and yes, it will be very similar to TikTok , one of the key trends since the beginning of the and that now the social media expert, Matt Navarra, has discovered in preparation on the microblogging social network.


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Consistent with this example, Twitter is testing this new design for its “Explore” section, including a “For You” section highlighting content that matches users' content interest.

This design has two key elements: on the main “Trendings” page, users can select a personalized mode or the main trendings, that is, the most popular content on the platform at this specific moment.

But when you switch to the “For you” feed you will now see a full screen, with vertical scrolling, TikTok-style tweet display and as you can imagine, it will focus especially on video tweets, although you can also find text unlike TikTok.