How the Facebook marketplace works: keys to selling (more)

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SUSANA GALEANOOCTOBER 12,
How the Facebook marketplace works: keys to selling (more)
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The  social network par excellence, Facebook, announced in  the launch of its space for buying and selling products in Spain and other European countries. The idea was that the Facebook marketplace would occupy a very important place on the platform, and allow it to compete with the big players in the second-hand items sales sector, such as Wallapop.


The truth is that Facebook  already had  specialized groups, which allowed us to have  geolocation  to search for  groups close to us and communicate with potential customers in direct messages, but the success of its marketplace has been undeniable: according to Mark Zuckerberg, at the closing As of the first quarter of , this service already had more than 1,000 million active users per month.

And all of them search for an article of interest and generate profits and Denmark Email List traffic, a lot of  traffic on the Internet. This is how the Facebook marketplace has become a reference among tools specialized in second-hand  buying and selling  between individuals.

What you can do on Facebook Marketplace
We can find the Facebook marketplace in the store icon present in both the desktop version and the mobile version of the application. Likewise, its main function, as we know, is to carry out purchase and sale transactions of products, whether new or used.

The main thing is, clearly , to buy and sell goods or services, so you can send messages and pay through Messenger (although this option is not available in Spain), without the need to give your phone number, address and any other type of sensitive information to third parties. In addition, Facebook Marketplace offers you the possibility of joining buying and selling groups to exchange opinions or share products on offer with other users with interests similar to yours or who are in your geographic area.

Facebook Marketplace for businesses
While individuals can list items for sale, businesses can use Marketplace to:

Show inventory of retail items, home rentals, vehicles and event tickets.
Advertise your store or items to reach more people, even if you don't post directly to Marketplace.
Display new or refurbished store items for free on your Facebook page and allow customers to make purchases without leaving Facebook.
And another option is to set up a Facebook store with your company page and sell as a business on Marketplace.

Facebook describes this section as a service so that users can publish the amount of inventory they have for free; These can be new or refurbished . This second category is the most used by users who want to earn an income with products that no longer seem useful to them, but that can be used by someone else.

How to sell on the Facebook marketplace
Selling on the Facebook marketplace is very simple: we just have to upload the product, add a series of features and additional information, set a price and publish it. This, of course, in a very general way. In any case, below we explain the data to follow to make efficient use of this marketplace of the most used social network in the world.



How to sell on Facebook Marketplace [Tutorial ]
Open Facebook on your computer or mobile.
Access the news section and access Marketplace by clicking on the little store icon. In the web version you will find it in the menu located on the left side and in the mobile app by clicking on the icon with the three horizontal stripes in the lower right corner.
Click + Create new listing or Sell an item.
Choose the type of publication you want to make, that is, what category of the product you are going to put up for sale. The available categories are “Item for sale”, “Vehicle for sale”, “Property for sale or rent” and “Job offer”.
Fill out the ad with its different sections. You have to add photos of the product in the “Add photos” section. When you click on this option, a file explorer window will open so you can select the images from your computer.
Describe the item by giving the ad a title, applying a price, and selecting the category it belongs to. You also have to choose what state it is in and a description of it.
You can optionally add details about your approximate location and you can also hide the ad from your Facebook friends.
10 tips to increase your sales with the Facebook marketplace
Since we have seen what this section of Facebook is about and how we can start selling in it, we have also brought some tips to get the most out of the marketplace. In order to boost sales, whether it is a small business or simply someone who wants to get rid of a product that they no longer use.