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Although the big differences between traditional and digital ads are notable , this is not the only form of classification that you can find, since if we consider the type of content present in the ad you can divide it as follows Informational ad focuses on informing the audience about the features, benefits and solutions to problems that the product can offer. Comparative advertisement they compare products highlighting the usefulness of theirs. See Colgate as an example " out of dentists recommend it", being an implicit comparison. Emotional ads they connect with the audience through emotions, generally using storytelling strategies. Another common means of classifying advertising lies in the format in which it is launched on the market to attract customers, see the following Textual we are talking about all types of written advertisements, which are most common in newspapers, magazines and any type of printed publication.
Images they are what we see with a static image that Best gps tracker service provider in Bangladesh can be seen on large flyers or banners, but also in images on social networks. Mixed are those that mix the previous two to offer a perfect balance between both. Radio andor TV are audio pieces that can be seen in radio programs. In some fashion or sports events they can be narrated or commented on. Audiovisual they incorporate both the audio and visual parts, creating video pieces for different digital platforms , while in traditional media they can be commercials. Digital all those found on the Internet, whether Google, web pages or social networks. Now that you know what the types of advertisements are and you have an idea of which ones could be most useful for the product or service you want to promote, you need other important information, such as the essential characteristics that differentiate a normal advertisement from a successful one.
. . It has a defined objective It is necessary that the advertisement, regardless of the product or service that is going to be presented in it, has a clear reason for being , because otherwise you will not achieve the impact on the audience you want to reach. Making an advertisement to publicize the name of a company or brand is not the same as one to reveal the location of your business. Ask yourself, why do you want advertising? . It's totally creative The most successful advertisements are always creative, but that does not mean that it is full of colors because it can work against it. You have to consider the product and your target customer to give it the creative touch it needs.
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发表于 2024-2-22 14:15:53
