The text is brief and the CTA invites

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your audience to take deliberate actions. With a good CTA, you can instantly get a person's contact information and add them to your marketing funnel right away . Types of CTAs Pay per click (PPC) Google Ads CTA The call-to-action of a pay-per-click is indicated on the SERPs. In the example above, you can see the word “Ad” in bold. It indicates that it is a paid search result. If you click on the links in this ad, the company will pay Google a commission.

The CTA here looks like an ordinary result returned Phone Number List by a search query. However, you have more room for metadata and for HTML links that meet search intent. There is more content to persuade your users to take action and click on your link rather than scrolling through organic search results. Website landing pages Landing pages are designed to elicit action from the user. This action may include entering a name and email address, subscribing to a newsletter or an event. Often, landing pages offer something in exchange for your information, so a CTA on a page like this could be “download for free.” Here is a good example of a landing page .




You to “start your free trial”, all above the fold. It's important to have a CTA above the fold so users don't have to scroll through text to find it. CTA Semrush On this page, there are three free trial invitations as you scroll down; the free trial option is never hidden from the user. Other CTAs you can find on landing pages include “Subscribe,” “Sign Up,” “Get Started,” “Learn More,” etc. Notice that none of these CTAs ask you to pay anything. They inspire you to make a commitment without having to spend money. SEO meta description It may seem strange, but the meta description you use with your search result can also be a call-to-action.