SEO on Amazon: the key to increasing your business sales

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If you already know SEO for Google, you should know that SEO can also be done on Amazon . Yes, you read it right. Amazon has its own algorithm and has rules that help your products appear higher or lower for certain words. Without a doubt, it is something that as a seller on Amazon you should not ignore, since therein lies the difference between selling or not.

SEO on Amazon: the key to increasing sales
Amazon's BB gross sales grew % in . For this reason and because it is a competitor, it is time to consider a presence in the giant marketplace. In fact, many users search on Amazon before they search on other search engines such as Bing or Google. And in addition, Amazon occupies the first positions in thousands of searches for products. But in addition, thousands of products are advertised on Amazon in many categories. For this reason, SEO is key to standing out among the competitors in there without losing focus on your own ecommerce, if you have one, which is a channel that, in addition to sales, will allow you to build loyalty. But not being on Amazon means losing market share ; and not doing SEO means being at a disadvantage compared to competitors who have already seen in it the key to selling more on Amazon .

What factors influence SEO for Amazon?
First you have to keep in mind that Amazon's algorithm Mexico Mobile Number List has nothing to do with Google's, since it uses the A This is because customers want to search for items by details or characteristics. But, in reality, this argument is based on several criteria, which are detailed below

sales
That is, the more an item sells, the higher it will appear , and also in more keywords or search terms. Sales volume is one of the most important factors for Amazon's algorithm, although price or conversion rate also counts. But the more options the product is classified into, the more correctly it will be positioned, which is why it is very important to classify the maximum possible characteristics of the product when advertising it on Amazon



The satisfaction
Amazon also ranks results based on user ratings . The more positive the average, the higher up a product will appear. Thus, it is ensured that customers easily get quality products and good service from the seller. Those who have the Prime service also appear first, since it offers advantages to customers subscribed to it, such as, for example, speed of delivery.

Categorization
By entering the categories with the greatest possible precision, it is possible to position the product better, and the results will appear more correctly when customers search for the product. Good categorization also allows users who use the filters to carry out their searches to reach your products, so that other competing products do not appear before in the search result

Keywords or keywords
On Amazon, they are the words used to designate the product and we must ensure that they match those that the user would enter to search for it. It is advisable to pay attention to the pre-configured keywords that appear in the Amazon search bar to rate the produc


The full film
Products that are fulfilled by Amazon will appear first. That is, products from sellers who have an FBA (Fulfillment By Amazon) company account, which can be an advantage since there are not many internal services to manage, which Amazon takes care of. And it will allow, thanks to Amazon's own algorithm, the product to appear in the first results on Amazon.