This helps increase your brands visibility

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If you rely on existing sales channels without D2C, you will not be able to obtain customer data, convey your brand's unique world view, and provide differentiated experiences to users. In order for a brand to succeed in D2C, also known as a Digital Native Vertical Brand or Tech Enabled Lifestyle Brand, it must consider many factors beyond simply selling products online. In terms of marketing, the idea of ​​a campaign to temporarily increase buzz about a B2C site or a product being sold is actually not that important. Rather, it is more important to establish a system that continuously and repeatedly accumulates meaningful engagement with each and every customer. ThisWe've put together some essentials for you.


1. Simultaneous provision of products and experiences: D2C brands must provide Cambodia Phone Number Data both products and experiences rather than selling products or services alone. Customers should be able to get a special experience by purchasing your product. To achieve this, brands can provide guides, tutorials, usage tips, personalized recommendations, etc. along with their products. Additionally, offline spaces can be utilized to organize activities such as events, workshops, and experiences to increase interaction with customers. Providing an experience does not necessarily mean that it only happens in offline spaces. However, if you can combine such spatial experiences with products, it becomes a powerful differentiator from other brands. 2. Mediatization: D2C brands must utilize various forms of media to tell their brand story.



You can share brand value, product features, user stories, etc. with customers through blogs, social media, video content, store space, magazines, brand books, etc. In this process, products and services become content.  and builds long-term, strong relationships with your customers. 3. Storytelling: D2C brands must not only express a lifestyle suggested by a simple logo or image, but also build a strong story that can be conveyed to customers. From the consumer's perspective, both the product and the brand must have a story that makes them want to tell this story to their friends. Stories can add emotion and value to brands and products, which motivates consumers to recommend and share the brand with their friends.