|
Smaller, but they pay more attention to the in-depth exploration of the operating procedures in users' professional fields - that is, they are more professional and closely related to the business. Bonded more closely. View details> For example, if you add in a very real guide "Shop around, it is cheapest to book a hotel with platform A, and the customer service attitude is also good." A wave of unexpected traffic will flow into platform A. With this conjecture, the editor went to Xiaohongshu and Douyin to look for some clues. Since hotels basically account for the majority of tourism, here we will search for the hotel business of Ctrip and Meituan .
Source: XiaohongshuIt is obvious that a lot of "homework" has been done on . Not only did it post links to hotels and coupons, but it also posted a lot of posts to guide young people Kuwait Phone Number Data to flow into the Qunar Travel APP. Although Ctrip does not promote it on Xiaohongshu, under every post complaining about Ctrip, there is a message from Ctrip’s official customer service, hoping for further communication. The reputation of Meituan and Tongcheng in Xiaohongshu is not very good. Many young sweet potatoes have told their true personal experiences on the platform to prevent others from stepping into the trap for no reason. At the same time, unlike Ctrip, they do not have official accounts to follow up on check-in issues under the post. (Source: Xiaohongshu) Tongcheng is closer to

Douyin. As Xiao Hongshu said in the picture below, Douyin has been promoting Tongcheng that booking hotels will save a lot of money. At the same time, Tongcheng has also firmly grasped the hot spots in Harbin this year. Unlike Tuniu and Ctrip, they only posted routes and strategies on Douyin, while Tongcheng went to the airport in person to greet visitors from all directions. (Source: Xiaohongshu) In general, Ctrip is slowly working on various content platforms, while Meituan has not worked hard on content platforms such as Xiaohongshu and Douyin. The reason is also very simple. Meituan itself has "aboriginal people" who are engaged in catering, eating, drinking and having fun, and many people have developed the habit of one-stop ordering from Meituan. According to
|
|
|
|
|
|
|