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recommendation algorithm and regulating the mechanism. The influential Vs may not necessarily be the opinion leaders in the eyes of the target audience. Behind the reliance on the illusion of public opinion is controlled public relations When we all know that public opinion data has many of the above-mentioned problems, why is it still difficult for public relations to get rid of its reliance on public opinion illusions? Because we rely too much on controlled PR. Enterprises with larger communication budgets place more hope in dissemination through media placement,which can effectively control the dissemination of information and create the public opinion data effect desired by the enterprise. This is especially true in the
era of self-media, where almost all self-media cooperation. Under such circumstances, companies are not willing to spend too much energy to understand the cognitive truth behind public opinion and then Malaysia Phone Number Data formulate persuasion strategies for things that can be done with money. How can product managers do a good job in B-end digitalization? All walks of life have jumped on the bandwagon of digital transformation, achieving rapid industry development. Since B-end products are products that provide services to enterprises, how should enterprises take advantage of digitalization? View details> Along with this, when companies make communication implementation plans, they do

not spend too much energy on understanding the cognitive status of the audience, but focus more on what the company wants to say and how to find strong channels for speaking out. superior. The problem with controlled public relations is that it only creates a climate of public opinion and ignores cognitive changes. Without cognitive changes, behavioral changes cannot be brought about, and thus brand trust and product purchases cannot be brought about. The public relations department will lose both product and product effects, and can only rely on providing emotional value to senior executives to consolidate its position. What’s the solution to the problem? Need to go from manipulating public opinion to operating users How to do it? The public relations department should not only deliver public
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