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We know that there is a domestic cross-border overseas company that has achieved great success in the Amazon market. It is Anker (Anker Innovation), a leading overseas consumer C category company, focusing on consumer electronics products, such as charging heads, data cables, etc. . With business covering.


  countries and regions around the world, it is the world's number one digital charging Indonesia Telegram Number Data brand. Today, let’s analyze Anker’s business path from the  against the trend. How did Anker break out of the circle? Throughout Anker's development history, its business logic can be said to be that it is sufficiently thorough in a category with a certain technical threshold, using a rich product matrix to meet the needs of customers in different circles, and then expanding its channels to expand.







Market share, this is also the growth logic commonly used by many C companies. Open up new tracks In addition to the vertical track, its business growth in the security category in recent years has also been staggering. It started with C products. After gaining a firm foothold in the market, it began to expand its business lines and continuously accumulate new businesses. At the beginning of , it began to vigorously develop its efforts in the security category.