Tencent is neither strategic nor

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Himalaya On the other hand it also saw that the leading companies themselves were deep in losses and the future of the sound economy was not as bright as it seemed Therefore Tencents long audio strategy has gradually begun to become more Buddhist It no longer invests heavily in poaching leading anchors Instead it uses its advantages in online literary IP to continue to strengthen its moat in online audiobooks Tencents enthusiasm for podcasts was just a temporary one Although it launched the Audio Broadcasting App a creative tool specifically for anchors in October last year it stopped after


it found that it could not leverage the community BM Leads atmosphere of Xiaoyushu The launch of the Audio Broadcasting App has never happened One update Tencent offline Penguin FM the false fire of the ear economy has cooled down again For Tencent the long audio track can be said to be tasteless to eat and a pity to abandon and it is inevitable to decisively cut off Penguin FM which has no future At present the significance of long audio for a source of revenue It is more about retaining some users After all when the growth of mobile Internet reaches its peak every segmented





user group cannot be given up The annual report shows that Tencent Music has more than million long audio subscribers in Q It is worth noting that this subscriber and music subscriber are not the same concept and do not mean paying users Not only that Laianren Tingshu is also a sniper against Byte Tomato Listening It is an important part of the ecology of online content After all the audience is also a part of the audience of online articles and it also affects the popularity and market value of an IP The ear economy may be just a false fire The suspension notice of Penguin.