Establish your Buyer Persona To go even more specific

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Is the company present in multiple markets? Many countries? Take the time to interact with all stakeholders who have direct contact with your customers and prospects. You can also discuss with your partners, suppliers, in short, your entire ecosystem. Without forgetting to take a close look at your competitors. It is important to carry out this preparation step carefully to properly prepare your digital prospecting plan.


If you do not dig enough into this study which consists of identifying Henan Mobile Phone Number List your ideal client company, you will be confronted in the following steps with interacting with prospects that your products and solutions cannot help. The days are short and there is no point in spending time talking about your business and your products to people who will never be your customers.   and know who is the contact to prospect within the selected companies, it is essential to establish a Buyer Persona.





The Buyer Persona is a semifictional character that will serve as a reference for you to decide which are your main entry points within the companies that are part of your IBP. Here is an example of questions to ask yourself to create the sketch of your Buyer Persona What are my personas goals? How does my persona get information? How is my persona formed? Is he the final decision maker? What are the difficulties he encounters on a daily basis? How does he try to overcome his difficulties? The most important element in properly identifying your Personas is to understand what problem or difficulty they are trying to solve.