EFO is one of the essential elements for increasing the conversion rate of a site, and many companies are now paying attention to it.In this article, we will explain what EFO is, how to perform it, and the methods.table of contentsWhat is EFO?Importance of EFOHow to improve input formsReduce input items/informationShow input exampleMake it easy to understand required and optional fieldsDelete information unrelated to the formDisplay errors in real timeTools that can be used to improve input formsAccess analysis toolheat map toolEFO ToolssummaryWhat is EFO?EFO is an abbreviation for "Entry Form Optimization", and when translated into Japanese, it means "entry form optimization" .
This refers to measures to improve the input forms for Canada People service applications, etc. on the site to make them easier for users to use and to make it easier for users to apply.Importance of EFOUsers who visit a page with an input form are highly interested in the product or service, and in many cases want to apply to use it.However, it is also true that many people who want to apply are reluctant to enter their personal information or find it troublesome.
In such a situation, if the input form is difficult to use, such as having too many input items or being hard to read, there is a good chance that people will stop applying.According to a survey conducted by the Baymard Institute, a Danish research institute, approximately % of e-commerce sites abandon purchases between the cart and the input form.Of these, ``the process leading up to purchase is long and complicated'' is the third most frequently cited reason for abandoning a purchase, so it can be said that the convenience of the input form also has a large influence.
| 
发表于 2024-3-16 13:04:20
