The first quarter of 2024 will be a period of concentration for car companies...

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The first quarter of 2024 will be a period of concentration for car companies to collectively enter Douyin. Lei Jun was the first to see results. After the release of Xiaomi SU7, Lei Jun’s personal Douyin account gained 4.05 million followers in the past 30 days. A "Xiaomi SU7 new car launch communication review report" circulated on the Internet mentioned that Xiaomi's marketing strategy is to use the influence of Lei Jun's personal IP to create popularity. In line with the popularity of the release of Xiaomi SU7, Lei Jun's related content went viral on Douyin, and countless fragments almost pieced together Lei Jun's entire entrepreneurial career.






On the short video platform, Lei Jun is a handsome male protagonist who achieved success as a young man and gained financial freedom early; The perfect companion; a model for Chinese entrepreneurs... It is no exaggeration to say that there has been a "god-making" movement against Lei Jun on the short video platform. Leaving aside the rationality of this extreme elevation or even worship of individuals, there is no doubt about the flow effect. Last night, Lei Jun launched his first broadcast Australia Phone Number List on Douyin, and the number of people online exceeded 100,000 right after it started. During this period, Lei Jun said that the sales volume of SU7 was 3-5 times higher than expected. During the live broadcast, Lei Jun responded to many topics that people are concerned about, such as saying that Xiaomi will not develop its own batteries, and during the connection with Wei Jianjun, he said that it will not produce off-road vehicles.





Lei Jun seems to have ignited the marketing passion of the big guys in the automotive industry, and big guys from all walks of life have started Douyin live broadcasts. Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said frankly in a live broadcast, "Use some new Internet thinking, learn from Yu Chengdong, learn from Lei Jun, explain and introduce in person. This is also forcing me, who is over 60 years old, to "Everyone came out." Zhang Yong, CEO of Nezha Automobile, said: "There is no shame in learning from Lei Jun!" In March, NIO boss Li Bin completed his live broadcast debut.