Email marketing landing page: the right choice for your advertising campaigns

Walidhossainzc

Email marketing still remains one of the channels most used by companies to sponsor and promote their products or services. We have often talked about what email marketing is, how it works, what its advantages are and why you should use it for your business, but today we will cover a more specific topic: DEM landing pages . In fact, email marketing can be divided into two parts: newsletters, periodic emails characterized by storytelling with the aim of user loyalty and, in fact, DEMs, i.e. emails purely for promotional purposes.


DEMs are practically always made up of two elements: the actual Hungary WhatsApp Number List email with graphics or even just text and the landing page to which it is connected. And here's what the Email marketing landing page is made up of ! In this article we will better understand what DEMs are, what is the advantage of inserting a landing page into this flow and how to best characterize the latter so that it achieves high conversions. If you are curious to discover all our marketing and sales solutions, do not hesitate to contact us ! What is it and what are the advantages of the Email marketing landing page? As mentioned above, DEM landing pages are those emails that have the purpose of transmitting a promotional message, in order to encourage the user to purchase a product or to leave their details to be contacted for a service.



In the vast majority of times, these emails are linked to a landing page via a call to action, i.e. a microcopy that invites the user to take a certain action. The functionality of the DEM is to attract the user's attention , primarily through the microcopy of the object which must be short but captivating. Every day we receive dozens of emails and ending up among the endless list of messages that go unnoticed is not that difficult. The skill of an experienced agency , however, lies precisely in managing to prevent this from happening: both by studying a suitable text and choosing an impactful visual, and by sending the DEMs to the right target.