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Singles' Day started in China this Thursday, marking the beginning of the largest peak in online sales in the entire country. Although this year the event began with discount periods on November 1, the real selling frenzy traditionally materializes on November 11, when consumers flood online shopping platforms such as Alibaba's Taobao and its direct rival: JD.com . Despite this year's crackdown by Beijing to control excessive consumer spending and waste, reports suggest that this day will mark another big peak, with 385 brands reaching $15 million in sales, just over 13 million euros. These are some of the photos that show how China moves billions of packages to hundreds of cities on its biggest spending day: Singles' Day puts China's logistics companies in full swing.
The country shipped nearly 4 billion packages during last year's festival. Visual China Group Getty Images At the event's peak last year, Alibaba handled 583,000 orders per second, the company said in a press release . Alibaba traditionally gathers Malaysia WhatsApp Number List its employees in a data center at its headquarters in Hangzhou to watch sales grow. Visual Group Chna Getty Images Chinese shoppers spent a record 115 billion on Singles' Day in 2020 (more than 100 billion in euros), according toCNBC , easily surpassing the 9,000 million that Americans spent online on Black Friday and the 10,840 million on Cyber Monday, 7,844 and 9,448 million euros, respectively. Every year, Alibaba boasted about its sales figures live, but this year it won't. China Getty Images The e-commerce giant has explained that it is focusing on sustainability, supporting charities and promoting sales to the most vulnerable consumers this year, as detailed by The Associated Press.
This move is in line with Xi Jinping's push against extravagant wealth and environmental waste. Alibaba did not immediately respond to Insider's comments. On Singles' Day, employees at delivery companies often work overnight. This is the case of these workers in Yangzhou, Jiangsu province, in 2017. China Getty Images The live streaming has been powered by Alibaba. This action consists of presenters selling products live with frenetic discounts. China Getty Images A live streamer known as the "Lipstick King" sold $1.7 billion worth of products in a 12-hour stream before Singles' Day. But the real chaos occurs in the distribution centers, where peak sales represent the event with the most overtime of the year for workers. Visual Group China Getty Images Some distribution centers hire temporary staff to help with sorting products, and often hire university students looking to earn some extra money, according to state media CCTV.
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发表于 2024-4-30 17:39:27
