All walks of life have jumped

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Taking stock of 19 spring marketing cases, how do you learn about Starbucks, Ele.me, Uniqlo, etc.? 4. Overlord Cha Ji Bawang Cha Ji recently launched the Kasuga TVC. In the commercial, young people living in the city are running or riding bikes towards Cha Mountain. The overall tone is very high-end. There is not a single sentence in the whole film, and it all relies on the language of the camera and music. To mobilize the atmosphere, it is more like a sports brand than a tea brand. This is actually the main direction of Bawang Chaji this year - targeting fitness groups and creating a healthy tea brand.



Not long ago, Bawang Chaji launched the "Nutritional Choice" logo for tea drinks, which Phone Number Database is to classify products into health grades. This is the first official guidance in China. Based on the nutrition grading system, this move takes the brand one step further in building a healthy mind. How can product managers do a good job in B-end digitalization?  on the bandwagon of digital transformation, achieving rapid industry development. Since B-end products are products that provide services to enterprises, how should enterprises take advantage of digitalization? View details > This time, Bawang Chaji did not market spring very bluntly. Instead, it used symbols such as "tea", "outdoor", "green" and "sports" to replace "spring", which can also give people a sense of vitality. A feeling of abundance.





In addition to various flowers in spring, weight loss is also a hot topic that attracts public attention, which is very consistent with the marketing focus of the brand itself. 5. Oreo Oreo has launched seasonal limited-edition sunshine lemon flavor and French lime cheese flavor, which are mainly refreshing. In addition to the taste, they also made some small designs on the food. The biscuits are printed with patterns of flowers, bamboo shoots, and buds, in orange, yellow and green. The color tone is also very spring-like. Taking stock of 19 spring marketing cases, how do you learn about Starbucks, Ele.me, Uniqlo, etc.? 6. Pure Zhen Purely select spring limited-edition cherry blossom and green plum flavored yogurt, fresh cherry blossom + sweet and sour green plum, with the same style as spokesperson Yang Zi as a selling point.