SMS marketing, for more ecological commercial campaigns!

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Increasingly appreciated, advertising SMS is a communication lever that has proven itself in recent years. But did you know that it is also an excellent tool for communicating in an ecological and responsible way? We explain why ecological SMS is the future of marketing.
Why is green SMS the future of marketing?
Advertising SMS: a low-polluting format
But then, we can ask ourselves how SMS marketing is an ecological solution? Quite simply because the latter is low in CO2 emissions, and that is rather good news! Overall, the carbon dioxide emissions resulting from our activities allow us to know their impact on the environment.
For example, an email is 4g of CO2 emissions*
The SMS is at 0.014g*. Some even estimate its emission at only 0.00215g of CO2 .
On the other hand, the production of a 60-page paper prospectus emits approximately 306.6g.**
Although this is a global view of the situation, excluding some specific cases, it is still possible to distinguish the least polluting tools from those that are more so.
The low impact of SMS is due to the fact that it rarely contains images to download, fonts or colors. Therefore, SMS does not require excessive downloading of data or storage. We can say that SMS remains by far a real ecological and environmental alternative.
Choosing enriched SMS for rich content with low ecological impact
For those who are afraid of having limited content with this format, know that the enriched SMS is there for you! Thanks to the integration of a link in the body of the SMS, it will be able to offer more content. As a result, the so-called “enriched” SMS will also offer a better user experience than a “classic” SMS. This link will redirect to a website , a form or a landing page in order to extend this experience.
The enriched ecological SMS can be adapted to both a drive to web campaign and a campaign aimed at guiding the prospect to a store, a restaurant or a point of sale.

Drive to web campaign image for ecological SMS
So yes, integrating a download link will slightly increase the impact of your SMS. But let's not neglect the ecological gain of the SMS alone! Without forgetting that this link is optimized in mobile format, and therefore limited in terms of its weight. Wellpack supports you in the creation of an enriched SMS marketing campaign with the creation of a personalized mobile site.

Our tips for a successful responsible SMS marketing campaign
For those who are not familiar with enriched SMS, some hesitations may arise when opting for advertising SMS. Indeed, what could SMS have more than a simple message to deliver to us? How could it be as personalized as an email? And above all, how can it be an ecological marketing tool?
An ecological and tailor-made marketing campaign thanks to enriched SMS
As we have seen, enriched SMS therefore allows the integration of a link in the body of the message. For a tailor-made campaign , this link redirects to a landing page specially designed to promote an offer or an event. The landing page will complete the SMS by offering more information and more creation (highlighting of visuals, typography, animations, etc.). It can also offer a unique user experience through different games that can be set up (scratch ticket, wheel of fortune, puzzle, etc.). Thanks to these landing pages, you can deliver a concise, precise and effective message!

Receiving a marketing SMS
And what about the ecological side :
Carbon consumption depends mainly on the content website development service to be downloaded. That of the enriched SMS is low since the elements are adapted to the mobile format, which does not require a large image size or high resolution. As a result, its CO2 consumption is limited, optimized and controlled.
The other good point of this format is that the offers highlighted are often temporary. This limits the time of hosting landing pages, their downloading and the storage of data on the internet.



Advertising SMS, the replacement of leaflets and paper catalogs
Brochures and catalogs have been the essential levers of marketing for years. But with environmental concerns and ecological issues, they have been less and less used by consumers and businesses.
image illustrating newspapers on a table
Catalogs then became cumbersome, printed matter polluted and new digital media appeared. The latter provided a new, more responsible way of communicating and gradually replaced these old practices.
Thanks to enriched SMS, it is now possible to quickly integrate and distribute a digital catalog, prospectus or flyers. With the added bonus of a greatly reduced ecological impact since the distribution of an SMS consumes 0.014g of CO2* and that of a 60-page prospectus, 306.6g of CO2**.
With SMS marketing, the average number of pages viewed and time spent on a digital catalog are multiplied by 2, or even by 3 (compared to the online version on the merchant site). In short, SMS allows you to distribute a fully digital catalog at a lower cost and on a large scale, with reduced CO2 consumption!