Retargeting has many advantages

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From the Custom Audiences list, select Website Traffic, which allows you to create a list of people who have visited your website or viewed specific web pages.

Now, from the drop-down menu on the Website Traffic tab, select the audience you want to target with your retargeting ads. This includes groups such as:

Anyone who visits your website
people who visit certain pages
People who visit certain sites but not others
People who have not visited your site for a certain period of time
Custom Combination
After you determine the exact audience, Facebook provides you with djibouti united states of america their pixel tracking code (also known as Facebook pixel), which is placed on the website to track visitors who land on your website.

Facebook retargeting allows you to track your Facebook ad conversions and optimize your advertising based on the data you collect from your campaigns.

CONCLUSION: Retargeting has many advantages
If you want to leverage and reactivate lost website traffic, retargeting is an effective tool. The fact is that you focus your efforts on audiences that are already more ready to buy than others. This is a cost-effective way to keep an eye on your brand across platforms and channels and strategically place your ads in front of an interested audience. Another advantage of using retargeting is that it is suitable for every industry.